Showing category "Building Your Brand" (Show all posts)

Creating Small Goals for Maximum Success in 2017

Posted by on Wednesday, January 25, 2017, In : Building Your Brand

1. Get real about where you currently stand

Maybe you're an artist who just released your debut record and hoped to have it picked up by an indie label. You need to start by asking yourself whether that's a realistic goal at this point.

What's the success rate of other artist achieving that goal? Could you realistically accomplish it in the time frame you hope? Be honest with yourself about your current status before setting pie-in-the-sky goals.

2. Evaluate your assets

We do this when starting o...

Fonts and Branding: How Typography Affects Your Identity in the Music Industry

Posted by on Thursday, October 20, 2016, In : Building Your Brand

What does your typography say about you? It speaks volumes about your music brand and what it stands for. As visual creatures, most people respond to the look and feel of your music’s branding as much as its sound. According to the Social Science Research Network, 65 percent of the population learn visually. Since your branding is often the first impression people will have before hearing the music, it pays to craft it in a way that best reflects your identity.

Chris Lake argues in a recent ...
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10 Reasons Why You Need A Website

Posted by on Saturday, October 15, 2016, In : Building Your Brand

1. It’s often the first thing people see.

1st impressions count and they’re often impossible to erase.

2. They allow you to showcase your true personality.

Facebook, twitter, Instagram, and all those other social networks keep things pretty uniform across the board. There’s only so much of your personality you can infuse into your profile pages. Your website however, is all yours. Design it how you like, create any type of content you want, and infuse as much of your personality as possibl...

7 Tips to Increase Your Exposure and Potential

Posted by on Thursday, October 13, 2016, In : Building Your Brand

"By now it’s apparent that there is a ton of music out there – over-saturation is a term you may hear often these days. For anyone getting involved with the music industry, there is always a need for more exposure and promotion. If an artist or a record label has it, they will sell better, simple as that.

Here are 7 quick tips that you can apply to increase your exposure and potential.

1. Consistency

There is so much material being released every single day that it’s hard to be noticed ju...

It's All of Your Business

Posted by on Tuesday, October 11, 2016, In : Building Your Brand

One of the major problems that has plagued today’s music world is the bad stigma placed on lack of “Professionalism”. With the market being as flooded as it is, it becomes extremely difficult for artist to set themself apart from the rest of the pack. Furthermore, to even break out of the local music scene you might just have to enlist help – imagine that! You have embarked on a business journey that, if handled correctly, will be very rewarding. But, how do you avoid fatal errors co...
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Effectively Utilize Your Youtube Music Videos

Posted by on Friday, October 7, 2016, In : Building Your Brand

If you are not already on Youtube, you need to stop reading this and go create an account. For everybody else that already has an account, hopefully you’ve been utilizing it to its maximum effectiveness. If not, read on for some easy and helpful tips to improve your Youtube page.

First of all, you should make sure your Youtube Channel is looking the best that it can. Upload all of your music videos and tweak your channel’s appearance so that it fits with the vibe of your music. If you...
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Why You Should Be On Pinterest

Posted by on Friday, September 30, 2016, In : Building Your Brand

Besides Facebook and Twitter, there are dozens of other social networking sites out there for independent musicians to take advantage of. And while some might be great for easily sharing your music like SoundCloud and Last.FM, there are other sites that are finding more and more interesting uses. With over 10 million users, Pinterest is one of the fastest growing social networks out there today. Pinterest is an online interactive pinboard that lets you “pin” your favorite videos...

Taking your Music From a Hobby to a Career

Posted by on Wednesday, September 28, 2016, In : Building Your Brand

There are some fundamental things that you as an artist have to understand to make your art go from a hobby to a career. First and foremost, if you are trying to make your music your career, you have to be able to view it in two forms: art and business–there is no other way. If you can’t do that, you need to re-evaluate what you’re trying to accomplish. Now that we’re past that, let’s discuss your music career as a business and how you should be investing in it.

Treat it like...

Managing Your Digital Brand — Crowdfunding Your Music Project

Posted by on Tuesday, March 3, 2015, In : Building Your Brand

Most often crowdfunding is used by musicians to raise money for new recordings, but touring vehicles, video budgets, new gear and even tour expenses are common causes for these campaigns. While there are many platforms for raising money, the most popular and longest established sites for songwriters are Kickstarter and Indiegogo.

For a time, “Kickstarter” seemed synonymous with crowdfunding, with 5.5-million monthly visitors in the US. Nonetheless, Indiegogo, with about 1-million vis...

Building Your Brand

Posted by on Tuesday, March 3, 2015, In : Building Your Brand

When building your brand the number one goal should be to make your brand stand out so it sticks in people's minds. In order to do this your brand must have a distinctive look that is all its on. That look must be consistent where ever it appears; online, in social media, flyers, business cards, and all other forms of media. The message must be clear, so use words and or images that are simple to understand. Most importantly it must have the ability to connect on an emotional level with peopl...