So, you’ve got a new album… how do you get the word out? Music promotion usually makes the difference between a success and a failure.
There are more options than ever for artists to promote themselves, but on the other hand, there are more ways for everyone to promote themselves and it’s creating a public that’s under a constant messaging deluge. Music promotion won’t simply be about getting the word out… it’s about making sure someone actually hears it.
Getting Your New Album Noticed
1 – Sign Up For Digital Distribution Sites
At this point, there is simply no good reason not to have your music on as many online stores as possible. Physical album sales are dropping like a rock, and are quickly becoming reserved for “deluxe” editions.
Plus, most online stores are now hosting their own streaming radio services. Once you’re in the store, you can apply for radio acceptance. It might not happen, but even one or two streaming sites can increase your amount of listeners massively.
2 – Use Social Media Early And Often
Your social media feeds are some of your best early buzz-builders. Release tracks, or even just 30-second teasers, to keep people interested and catch their ears.
3 – Court The Music Bloggers
Find music bloggers who are interested in genres like yours, and send them free copies / download codes. A popular blogger plugging your album can be better PR than any agency could buy.
Two quick warnings: Don’t spam indiscriminately, and don’t make ANY “quid pro quo” offers. Payola insults most serious bloggers. Only target the ones you think might legitimately enjoy your album on its own merits.
4 – Think Local
Finally, don’t forget terrestrial media. Call your local radio stations and any other media outlets nearby. Send promo copies to every newspaper/magazine in a 100-mile radius. Offer to make appearances. Even a lowly local cable access show could produce clips you can add to your media collection.
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Tags: marketing promoting