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Showing Tag: " social media" (Show all posts)

Networking: Why it’s So Important and How to Do It

Posted by on Friday, October 28, 2016, In : Career Advice 



Everyone talks about networking and how it’s so important for your business, but when it comes down to it, not many people know how to do it and why it’s so valuable. Here are a few tips for all the new networkers out there.

No matter what your business, if you’re a up and coming musician, a publicist or an accountant, it’s important to know people in your industry. Industry connections, no matter the context, can make a considerable difference when it comes to growing and maintaining ...
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6 Ways to Get More People to Your Shows

Posted by on Tuesday, October 25, 2016, In : MarketingPromoting 



Do you sometimes feel that the enthusiasm for your music is languishing? Are you tired of seeing the same people at your shows and want to perform to a new crowd, even in your hometown?

If you’re like most artists, you know that you absolutely can do better, that you have more fans out there than who actually show up at at the venue, and despite always receiving positive feedback, you don’t know why more people aren’t showing up. Here are some tips on building some momentum back into you...
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Cut Through the Noise

Posted by on Monday, October 24, 2016, In : Career Advice 



Smart musicians know that their career depends on building a loyal relationship with as many fans as possible. But before you can start to build that relationship, you have to get people’s attention…

So how do you cut through the noise?

Well, here’s a simple rule: What stands out gets remembered and talked about. What blends in gets forgotten - or worse - goes unnoticed.

If you want to be remembered and talked about, here are 3 simple and effective ways to do it:

1. Use Stunning Visuals

We l...
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Fame Is Purchased - Why You Need To Pay People In The Music Industry

Posted by on Friday, October 21, 2016, In : Career Advice 



No I can’t make you famous. No one can. That’s not how this works. So why do people like me need to explain this to artists all the time? Fame is a very intangible thing – and in this day and age it’s largely purchased. By hiring a producer, manager or promoter you’re probably not going to get famous right away. In fact, even having rad music and an entire team behind you does not guarantee that you will make it. It’s only one step forward. Here’s the thing – we live in a worl...
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7 Reasons Why Your Music Self-Promotion Isn't Working

Posted by on Wednesday, October 19, 2016, In : MarketingPromoting 



Self-promotion in the music industry is a topic that has been explored extensively over the past 20 years. Some of the basic ground rules are the same that apply to any business or freelancer. Most people in the industry, however, artists included, don’t know a whole lot about it. Many prefer to hover around the topic of social media because it’s all they know.

Just as people starting businesses often under-estimate the amount of work necessary, so do unsigned artists. A quick disclaimer:...
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When to Release Your Album - Month by Month

Posted by on Tuesday, October 18, 2016, In : Career Advice 



I've read at least a dozen articles with people who make sweeping claims like “Don’t release in January” that quite honestly don’t have any idea what they’re talking about. When you should release your album depends on A LOT of factors and there’s no simple reason why you should pick one month over another. It all has to do with what your plans are AFTER the release. Let’s take a look.

January Boom - In the last few years there has been a big push to get major label artists to re...
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The Art of Self Promotion

Posted by on Sunday, October 16, 2016, In : MarketingPromoting 



You sold the talent buyer, booked the gig, and are fine tuning the perfect set to blow the minds of a packed house full of soon to be die-hard fans. The last thing you want is to play your hearts out to a half empty room. Sure, the venue marketers will promote the show and do their best to fill the space, but don't just sit back and hope the room is filled with warm bodies come show time...get out there and make it happen!

Go Viral

There's a lot you can do as an artist to create some hype for y...

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How Do I Get My Stuff Featured on Music Blogs?

Posted by on Friday, October 14, 2016, In : MarketingPromoting 



Well I’d like to pose 4 different answers to your question...

PITCH

How is your pitch? Is your email readable, short, to the point, and professional? Many artists sabotage potential publicity because they don’t know how to pitch themselves. An email like “Hi My name is Music Maker and this is a song I wrote called ‘Birds’…’” might go over well for a 22-yr old girl who runs her blog out of her bedroom; but it’s not gonna fly for a 10-person staffed blog that has 100k followers ...

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The Best Way To Get New People To Listen To Your Music Is Not About Giving It Away…

Posted by on Wednesday, October 12, 2016, In : MarketingPromoting 



 "This music is free! Go download it!”

I see this statement a lot, but offering your music for free doesn’t encourage new people to listen to it. Why? Because so much music is free now!

Here’s another statement quickly becoming a cliche:

“This [formerly on a major label band] is now going indie and needs your help! Support their Kickstarter!” It was an amazing story when Amanda Palmer did it; now it’s commonplace.

Note, I love Kickstarter and I love how we can offer our music for free...
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It's All of Your Business

Posted by on Tuesday, October 11, 2016, In : Building Your Brand 



One of the major problems that has plagued today’s music world is the bad stigma placed on lack of “Professionalism”. With the market being as flooded as it is, it becomes extremely difficult for artist to set themself apart from the rest of the pack. Furthermore, to even break out of the local music scene you might just have to enlist help  – imagine that! You have embarked on a business journey that, if handled correctly, will be very rewarding. But, how do you avoid fatal errors co...
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Why Bad Days Can Do You A World Of Good

Posted by on Sunday, October 9, 2016, In : Finding Inspiration 



If you’re a musician/singer/actress or other kind of creative person, you may find that you struggle to cope with the overwhelming amount of work you need to do and still manage to fit in your singing/monologue practice that will help you in the lead up to a gig or audition. I know. I’ve been there. And I know how hard it is to pick yourself up when the weather outside is miserable and you feel miserable too.

Here are my top 5 tips on how to combat those low days and still make good progre...
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Five Things To Consider When Launching A New Single

Posted by on Saturday, October 8, 2016, In : MarketingPromoting 



Ready for the world to hear your brand new track after spending hours in the studio recording it? Not sure exactly how to go about it? You’re not alone! Understanding the moving parts behind a release is half of the battle, and we’re here to help. Let’s honor the time you spent toiling over the tracking process and do this right. This checklist is meant to be used as a resource as you plan your next single release.

So how can you successfully launch your new single into the ether a...
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Effectively Utilize Your Youtube Music Videos

Posted by on Friday, October 7, 2016, In : Building Your Brand 



If you are not already on Youtube, you need to stop reading this and go create an account.  For everybody else that already has an account, hopefully you’ve been utilizing it to its maximum effectiveness.  If not, read on for some easy and helpful tips to improve your Youtube page.

First of all, you should make sure your Youtube Channel is looking the best that it can.  Upload all of your music videos and tweak your channel’s appearance so that it fits with the vibe of your music.   If you...
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Some Will Always Say You're Wrong

Posted by on Wednesday, October 5, 2016, In : Career Advice 



Some people are into money. Some aren’t.

Some people are inspired by helping the needy. Some aren’t.

Some are into fame, power, and prestige. Others are into anonymity and freedom from responsibility.

It gets more interesting when you realize people have different preferences in the different parts of their life. Famous online, but anonymous in their local community. Generous with time, stingy with money. Introvert when working, extrovert when not.

You have to know your preferences well, beca...
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The Lazy Way To Sell Your Music Online

Posted by on Monday, October 3, 2016, In : Career Advice 



Here's the good news:

These days if you want to sell your music online it is pretty damn easy.

You find a nice music distribution service, upload your songs and BAM… you are worldwide.

Your music is blasted out all over the world in less than an hour.

Here's the real bummer.

This is the point where most every Indie musicians stop. They think “Hey, I just released my music to the world. Break out the Pabst Blue Ribbon and lets party [high faves all around].”

That is the lazy way to sell your m...
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Easy Tips For Engaging Your Fans

Posted by on Sunday, October 2, 2016, In : Finding Inspiration 


In today’s ultra-competitive and sometimes over saturated music industry, it is important for independent bands and artists to not only go out and perform in order to gain fans, but to also understand and relate with these people. Knowing who your audience is and what they are all about can help you connect with them on a deeper level in order to gain truly devoted followers of you and your music. These things are necessary in order to independently take your act to the next level!

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