Showing Tag: "branding" (Show all posts)

7 Music Marketing Truths ALL Musicians Should Know

Posted by on Monday, October 31, 2016, In : MarketingPromoting 

Ever wondered why some super talented musicians don’t get the fanbase and recognition they ‘deserve’, while other not as talented musicians get a lot more exposure and seen in all the right places? Well while there could be a number of different reasons for this, one of the most common is that successful person’s ability to handle the business side of the music industry. More specifically, they probably know how to market themselves well.

Music marketing is that key piece to the puzzle...
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Cut Through the Noise

Posted by on Monday, October 24, 2016, In : Career Advice 

Smart musicians know that their career depends on building a loyal relationship with as many fans as possible. But before you can start to build that relationship, you have to get people’s attention…

So how do you cut through the noise?

Well, here’s a simple rule: What stands out gets remembered and talked about. What blends in gets forgotten - or worse - goes unnoticed.

If you want to be remembered and talked about, here are 3 simple and effective ways to do it:

1. Use Stunning Visuals

We l...
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15 Very Quick and Simple Things You Can Do to Help Your Music Career

Posted by on Sunday, October 23, 2016, In : Career Advice 

Quick. Simple. And they make a huge impact. What’s not to love?

1 Remember Peoples’ Names
Ya ya ya, you meet a lot of people… we get it. If you want people to remember your name, you better sure as hell try to remember theirs. Find a good system. Make notes. Facebook stalk. Do something.

2 Send Thank You Notes
A small and simple gesture that goes a long way to ensure you leave a great impression.

3 Database Relentlessly
Keep organized and detailed databases of your mailing list, the local ...
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Fonts and Branding: How Typography Affects Your Identity in the Music Industry

Posted by on Thursday, October 20, 2016, In : Building Your Brand 

What does your typography say about you? It speaks volumes about your music brand and what it stands for. As visual creatures, most people respond to the look and feel of your music’s branding as much as its sound. According to the Social Science Research Network, 65 percent of the population learn visually. Since your branding is often the first impression people will have before hearing the music, it pays to craft it in a way that best reflects your identity.

Chris Lake argues in a recent ...
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10 Reasons Why You Need A Website

Posted by on Saturday, October 15, 2016, In : Building Your Brand 

1. It’s often the first thing people see.

1st impressions count and they’re often impossible to erase.

2. They allow you to showcase your true personality.

Facebook, twitter, Instagram, and all those other social networks keep things pretty uniform across the board. There’s only so much of your personality you can infuse into your profile pages. Your website however, is all yours. Design it how you like, create any type of content you want, and infuse as much of your personality as possibl...

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Taking your Music From a Hobby to a Career

Posted by on Wednesday, September 28, 2016, In : Building Your Brand 

There are some fundamental things that you as an artist have to understand to make your art go from a hobby to a career. First and foremost, if you are trying to make your music your career, you have to be able to view it in two forms: art and business–there is no other way. If you can’t do that, you need to re-evaluate what you’re trying to accomplish. Now that we’re past that, let’s discuss your music career as a business and how you should be investing in it.

Treat it like...

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