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7 Music Marketing Truths ALL Musicians Should Know

Posted by on Monday, October 31, 2016 In : Marketing & Promoting 



Ever wondered why some super talented musicians don’t get the fanbase and recognition they ‘deserve’, while other not as talented musicians get a lot more exposure and seen in all the right places? Well while there could be a number of different reasons for this, one of the most common is that successful person’s ability to handle the business side of the music industry. More specifically, they probably know how to market themselves well.

Music marketing is that key piece to the puzzle...
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A Hypnotic Way to Get Fans to Open Your Emails

Posted by on Sunday, October 30, 2016 In : Marketing & Promoting 



If you know anything about marketing, you already understand that having a growing email list of fans can be your most powerful promotional asset. But, like any good tool, you have to know how to use it.

One of the great challenges with email is getting people to open and read your messages. It’s not the end of the world if your fans see your emails pop up in their inboxes but don’t have the time to open them. At least they see your name and are reminded of who you are.

But your real goal i...

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8 Effective Ways to Better Promote Your Next Release

Posted by on Saturday, October 29, 2016 In : Marketing & Promoting 



There have been a whole bunch of revolutions lately. One of the ones I’m most excited about is the revolution in the area of recording gear and software. I think it’s really incredible how just in the past few years tools have evolved to the point where people like you and I can get REALLY great recordings on our own, in our own homes.

I think a lot of people are aware of this particular revolution and are really jumping on board, which is awesome! But there’s another revolution I want t...
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Networking: Why it’s So Important and How to Do It

Posted by on Friday, October 28, 2016 In : Career Advice 



Everyone talks about networking and how it’s so important for your business, but when it comes down to it, not many people know how to do it and why it’s so valuable. Here are a few tips for all the new networkers out there.

No matter what your business, if you’re a up and coming musician, a publicist or an accountant, it’s important to know people in your industry. Industry connections, no matter the context, can make a considerable difference when it comes to growing and maintaining ...
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Performing Music Gets Us High

Posted by on Thursday, October 27, 2016 In : Finding Inspiration 



Non-musicians are always confounded as to why musicians struggle so much for their art. If you look at it logically, there’s really no reason why some of us would give up promising careers in “legit” businesses to groval for a few bucks in an effort to keep on groveling for one more day. And this is all in the hopes of someday “making it,” which usually means that we can continue making music, just without the day-to-day groveling.

But there’s a reason why we do it. Performing musi...
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