Amateurs Vs Professionals

Posted by on Thursday, April 20, 2017 In : Career Advice 




Make their counterparts believe the behavior/solution is to their advantage. No one likes to be manipulated. They don't mind being influenced, even if it benefits others at the same time. They just don't want to be a pawn in the game.


Love publicity.


Want to stay out of the news. And if they're in the news, they like to control the story. Which is why professionals hire expensive PR people, because those PR people know the players, they can i...

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Creating Small Goals for Maximum Success in 2017

Posted by on Wednesday, January 25, 2017 In : Building Your Brand 

1. Get real about where you currently stand
Maybe you're an artist who just released your debut record and hoped to have it picked up by an indie label. You need to start by asking yourself whether that's a realistic goal at this point.

What's the success rate of other artist achieving that goal? Could you realistically accomplish it in the time frame you hope? Be honest with yourself about your current status before setting pie-in-the-sky goals.

2. Evaluate your assets
We do this when starting o...

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Arrogance, Is It Crippling The Growth Of Indie Artists?

Posted by on Sunday, December 18, 2016 In : Hot topics 

I get sick and tired of artists telling me that they are already doing the things necessary for success, when in fact; most of them haven’t the foggiest idea what music business success looks like. When you don’t know, then your objective should be humility, and within that state of humility you will allow yourself to be open to not only constructive criticism, but also opportunity.

Nowadays, a lot of artists have grown accustomed to writing checks with their mouths that their asses can’...

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7 Music Marketing Truths ALL Musicians Should Know

Posted by on Monday, October 31, 2016 In : Marketing & Promoting 

Ever wondered why some super talented musicians don’t get the fanbase and recognition they ‘deserve’, while other not as talented musicians get a lot more exposure and seen in all the right places? Well while there could be a number of different reasons for this, one of the most common is that successful person’s ability to handle the business side of the music industry. More specifically, they probably know how to market themselves well.

Music marketing is that key piece to the puzzle...
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A Hypnotic Way to Get Fans to Open Your Emails

Posted by on Sunday, October 30, 2016 In : Marketing & Promoting 

If you know anything about marketing, you already understand that having a growing email list of fans can be your most powerful promotional asset. But, like any good tool, you have to know how to use it.

One of the great challenges with email is getting people to open and read your messages. It’s not the end of the world if your fans see your emails pop up in their inboxes but don’t have the time to open them. At least they see your name and are reminded of who you are.

But your real goal i...

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How to get your music featured on a music blog

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